Sorry if I’ve been a bit quiet but I assumed you were busy with Christmas and whatnot. It’s been a tad hectic at Holly Cottage too but not with interior design stuff. I’ve spent the past 7 days with Jamie Oliver, and together we have produced some wonderful dishes including Christmas Roast Duck, Bloody Mary Beef and Rabbit Bolognese. Today we’re collaborating on Chicken Liver Parfait and Roasted Pork Shoulder. It’s the only time of year I have the time and the appropriate number of mouths to feed to warrant such domestic goddesstry, and now Mr W is officially retired I have a new sous chef which helps.
Pre-Amelia Wilson Interiors, cooking was essential therapy, and I still find it very relaxing. These past few days when I haven’t been chopping, stirring or flambéing, (that was the chicken livers this morning – goodbye eyebrows), I’ve been thinking about how far I’ve come since I started my interior design business a little over a year ago. So this week, instead of homework, I’m submitting my 2015 report card for your perusal.
Overall interior design performance
I’m very pleased with the number of interior design projects I’ve completed this year, and how diverse they’ve been. It’s not just been bedrooms and bathrooms, but living rooms, kitchens, a pub, a shop, a showroom “and a partridge in a pear tree”……. sorry, still feeling very festive. I’m not quite making enough to keep Mr W in the manner to which he had become accustomed, but I probably never will. Please don’t tell him or he might make me go back to London….
What’s really motivated though me has been the positive feedback from every single one of my customers, and from others online. When you hop on the social media train you leave yourself open to (sometimes not very constructive) criticism and I’ve had a couple of ‘not likes’ but I’m a big girl, both mentally and of late physically, and everyone is entitled to their opinion. At the end of the day it’s what the customer thinks, and nothing says customer satisfaction more than “when can you start the next room” which I’ve heard a few times this year. A big thank you to everyone who has ‘liked’ my work though – it really is appreciated.
I’ve come from a background of team working so being a one-woman band is new to me and working from home can be isolating. So I’m proud of and value the partnerships I’m building, not just with tradespeople and suppliers but also with distribution partners. Cockermouth Kitchen Co is my first and I have a couple more in the pipeline – watch this space.
I’m also chuffed to bits with the new website. I was feeling pretty smug about building the first one in April but after a few months I realised it was a bit dated so I gave it a makeover and I think it looks pretty good. I am officially a geek.
I’m also giving myself a gold star for the effort I have put into maintaining my social media presence and experimenting with various marketing and advertising tools including press, online media, and starting January 4th – Radio! The time all that takes should never be underestimated and is what keeps me up late after I’ve finished actual interior design work.
Nothing to do with my interior design business but I’m also pleased to have kept 8 out of 10 chickens alive. RIP Shakira and Brittney, fingers crossed the mysterious bug that ended your short lives doesn’t wipe out the others in 2016..
Could try harder
Although I did work on three commercial projects this year I haven’t broken into the hospitality space yet. So I’m a little disappointed, but I’ll just have to ramp up the efforts in 2016.
I’m also getting better at photography, but David Bailey I am not. I think I’ve figured out the angles and close up shots, but god help me the lighting in Cumbria is a challenge. Might need to invest in a big flash….
So I’m giving myself A’s for effort, customer satisfaction, distribution and marketing, a B for sales (need to help maintain Mr W’s new life of leisure), and C for commercial activity and photography. Not bad for a start up me thinks.
I also took a look back at which of my blog posts you liked the most and top of the list was all the best parties end up in the kitchen. I suspect this had more to do with the movie at the end than my interiors waffle…check it out it did make me chuckle this morning.
So thats me done until New Year. My next group of visitors arrives this afternoon and I’m still in my PJ’s.
Make sure you check back in January as I have some more great before and afters to show you.